Creative Brief

Selection Criteria

The game will need to meet the following requirements in order to be a final product. All the ideas created around this game idea will be selected under the following criteria in order to make it to the production stage:

Immersive. this VR experience has to create the feeling that you are reduce to a microscopical size, and the player will see microorganisms seeing under the microscopy in gigantic proportions, like blimps. The visual "X factor" will be driven by the "what if I could be reduce to a microscopic size?".

Kids friendly. the graphics are soft and slightly rounded, conveying a harmless scenario for the young players. However the depictions of the viruses and other objects in the game somehow will be close to the real things.

Casual. this VR experience is short; will be happening in one level, in one stage. Everything will happening on the surface of a cell.

Educational. the experience will communicate several of the microorganisms that are perjudicial for human cells and how the human lymphatic system works to defend against them.
Interactive. there must be some basic level of interaction when encountering the foreign organisms; the player should be able to select the adequate "weapon" in order to eliminate the threat. The player should be able to select and shoot medicine.

Features

The experiential VR demo need to have features that engage the player.

1. Change size: shrink from human scale to microscopic scale.
2. Identify and Learn: Navigate through the different scenarios where the human cell is attacked by different threats.
3. Size comparison with the cell size.
4. Shoot the adequate protein-weapon to deactivate or destroy the threat.